Draper, Utah – Nov. 17, 2013: Ready Store Inc., a leader in food storage and emergency preparedness, has unveiled EasyPrep, a new line of products designed to make family preparedness more accessible and stress-free.
"Most people don’t know where to start preparing," said Paul Fulton, president of Ready Store. "EasyPrep simplifies the process by helping customers understand how much food they need and what it will cost."
EasyPrep offers a variety of options, including buckets of fruits, vegetables, desserts, and more. This modular approach lets families customize their preparedness plans with ease. To explore the full line of EasyPrep products, visit ReadyStore.com.
Research Highlights the Need for Preparedness
A 2012 study by Kelton Research found that most Americans believe a major catastrophe could occur within the next nine years. Despite this, nearly half admit they lack adequate supplies to face such an event.
| Response | Total | Percentage |
|---|---|---|
| Less than a year | 175 | 17% |
| 1-4 years | 117 | 12% |
| 5-9 years | 148 | 15% |
| 10-19 years | 176 | 17% |
| 20-99 years | 169 | 17% |
| 100 years or more | 56 | 6% |
| Never | 166 | 16% |
EasyPrep Availability
"We wanted to make food storage easy," Fulton said. "With EasyPrep, families can see exactly how much food they have and how long it will last."
EasyPrep products are available at ReadyStore.com, Costco.com, Amazon.com, Overstock.com, and other partner retailers.
