Published: December 8, 2015 | Location: Draper, Utah
Will food ever change? Consider the dramatic advancements in travel, communication, and entertainment over the past 50 years. In 2015, more than 121 million people shopped online on Cyber Monday instead of visiting traditional retail stores. Technology has made life easier, healthier, and more convenient in countless ways.
How Has Food Advanced?
What about food? How has it progressed in the last 50 years? Can it advance further? The innovators at Tsogo believe it can, and they're making significant strides. This Utah-based company has launched an Indiegogo crowdfunding campaign, with plans to unveil its e-commerce site in January 2016.
What is Tsogo?
Tsogo (pronounced *so-go*) is branded as "100% food replacement." According to co-founder Paul Fulton, it’s far more than a protein shake or weight-loss product. “It’s a comprehensive nutritional solution,” he explained. Each Tsogo smoothie provides 100% of your daily nutritional needs in a simple, just-add-water format, making it possible to replace traditional meals entirely.
How Does It Work?
At its core, food is a collection of nutrients like proteins, carbohydrates, fats, vitamins, and minerals. Tsogo takes this concept and delivers complete, balanced nutrition in an easy-to-measure form. With each scoop, you know exactly what you’re consuming—eliminating the guesswork in calorie and nutrient tracking.
Fulton shared his personal experience living on nearly 100% Tsogo for 30 days. “It was challenging initially because I missed chewing food, but after a week, I felt great.” Today, he incorporates Tsogo smoothies daily, helping him avoid unhealthy snacks and stay on track with his nutrition goals.
Customization and Emergency Use
Tsogo offers three base flavors: natural, vanilla, and chocolate. Users can customize these with freeze-dried fruits, vegetables, or boosts like caffeine or extra protein. This flexibility enables thousands of flavor combinations.
In addition, Tsogo is ideal as an emergency food supply. Its long shelf life and nutritional completeness make it a smart choice for preparedness.
The Millennial Appeal
A recent study by Goldman Sachs highlights millennials’ desire for efficiency and balance. Tsogo’s no-prep, portable solution aligns perfectly with this trend. At just $2 per meal, it also fits within a millennial-friendly budget.
As Fulton remarked, “Everything has evolved in the last 50 years to improve our lives—why not the way we eat too?”